Yael Cohen Braun
Yael Cohen Braun is the founder, president, and CEO of Fuck Cancer, a cancer education organization aiming to activate Gen-C, generation content, to engage with their community about early detection, preventative lifestyles and communication around cancer. Yael launched Fuck Cancer in 2009 after her mother was diagnosed with breast cancer. Determined to marshal strength for her mom, Yael decided to use the “F” word to fight the “C” word. Yael herself serves as an advocate for a range of health and health care issues and through her work with Fuck Cancer, she is changing the way people talk about cancer by creating a human, authentic movement.
In May 2014, Yael launched StandWith, a caregiver platform revolutionizing the way we interact with loved ones who are undergoing long-term medical treatment. Yael created StandWith to streamline patient and caregiver’s lives during emotionally charged times by providing real-time updates and self-selected task capabilities. StandWith will be available to the public on September 15.
Yael has been named one of the “12 people who are transforming philanthropy” by The Globe and Mail, one of Fast Company’s “100 Most Creative People in Business,” one of “Canada’s Most Powerful Women” by the Financial Post, one of Vancouver’s “Forty Under 40” by Business In Vancouver Magazine, is a recipient of the Queen’s Diamond Jubilee Award among other accolades.