“Valleys”: A DP’s Perspective

Last week I was whisked away to Georgetown, Ontario. A young and talented Director from Alberta had hired me as his Director of Photography and all encompassing “camera guy”, for his newly envisioned web series.

Mike Lang, is the Director, and “Valleys” is his new project.

Diagnosed with Hodgkins Lymphoma at the age of 25, Mike rapidly launched Survive & Thrive Expeditions, an organization that seeks to  connect young adult cancer patients with peers. Whether it’s a whitewater trip down a river or a serene sailing trip along the inlets of Canada’s west coast – Survive & Thrive (STE) has provided much needed solitude and support to courageous patients.

 

 

And if this wasn’t enough, Mike had cameras rolling the entire time. During these past few years Mike has cut together footage of his expeditions and the intimate interviews captured between survivors.

With this he has already created  two uniquely inspirational and mind expanding films, “Wrong Way to Hope” and “Ebb & Flow”.  Mike’s films have been used as educational materials by health institutes to provide a common link between practitioners and patients.

Determined isn’t quite enough to describe Mike as he now tackles creating his third film project in only a few short years.

With the next STE [...] continue the story

What Ontario can learn from Kingston General Hospital’s authentic patient-centred reforms

By Cathy Fooks, CEO The Change Foundation “The change that’s needed won’t come easily or quickly to healthcare. And it won’t come at all if we don’t change the debate, change the practice, 

change the experience.” – The Change Foundation Strategic Plan, 2010-2013

Three years ago I lost my Mom to cancer.  She died at home which was her wish but the struggle we had in dealing with multiple aspects of Ontario’s healthcare system shocked me.  I had worked for over twenty years in the healthcare world and came from a family full of health professionals and yet I could not “navigate” the system effectively for my mother. Why did it have to be like this?

For me it was a burning platform for The Change Foundation to focus its efforts and resources on improving the patient and caregiver experience.

So in 2011, The Foundation’s signature Meeting of the Minds event gathered 50 participants including — health system leaders, patients and caregivers, and care providers — to discuss How to ACE the patient experience?   Our dynamic keynote speaker, Barbara Balik of The Institute of Healthcare Improvement (IHI) came to share her experience in working with organizations that are serious about creating patient-centred care.  Balik says the [...] continue the story

Can the patient voice design emerging healthcare technology?

Is the patient voice going to be the essential driver in the design of new healthcare technologies and mobile apps? Or will design by healthy (non-patient) people overlook the lessons learned from reflecting upon patient narratives?

The upcoming Healthcare Experience Design Conference  is going to take a look at these questions from many angles. Amy Cueva, Founder, Chief Experience Officer, and Healthcare Principal at organizer Mad*Pow has an informative blog.

Read more here.

New Top Family Doc Opportunity for Change

About 23 years ago I was in a canoe on a Muskoka lake with a young family doctor discussing some of the alternative treatments I was undergoing for my Crohn’s disease. He listened attentively and although not convinced that what I was doing was “evidence-based”, he was  supportive and encouraging. Our families shared a wonderful vacation together and we’ve been friends ever since.

On November 4, The College of Family Physicians of Canada (CFPC) installed my fellow canoer as their new president who comes with a particularly important mission and an opportunity that patients need to be aware of. Here’s some of his official bio: Dr. Sandy Buchman practiced family medicine for 22 years. He is currently Education Lead and a Family Physician Practicing in Palliative Care at the Temmy Latner Centre for Palliative Care in Toronto and also serves as the Primary Care Lead for the Toronto Regional Cancer Program at Cancer Care Ontario. Dr. Buchman teaches family medicine at the University of Toronto and McMaster University, and supervises residents at the Mount Sinai Hospital Academic Family Health Team. What his official bio doesn’t include is all the humanitarian work he’s done in remote places in Africa, South America, and the streets [...] continue the story

Awareness Campaigns Get Sexy

“Sex sells”, or so the adage goes.

It seems to me that shortly after Old Spice launched their “Old Spice Guy” campaign in February of 2010, spots and moreover online advertising has shifted; More hunks, more babes and more views for everyone.

The Old Spice Guy campaign was undoubtably successful.  Product sales doubled and Old Spice’s YouTube channel has accumulated almost 250,000,000 views, not to mention dozens of industry awards. As one blogger put it, The Old Spice Guy is perfect, obviously. Zero body fat, the supernatural ability to embody masculine ideals, and a baritone deadpan delivery that instantly unleashes awesome into the world. For Proctor & Gamble, the manufacturer of Old Spice, the campaign was a home run.  It not only got them paid but re-energized a failing brand into one that younger generations could connect with. Not an easy task when competitors like Unilever’s AXE are prevailing.

After a year of review and the financials tallied, more cautious and the commonly less “sexy” sectors are taking notice. Enter the health industry.

Of course it wasn’t going to be health organizations taking the plunge into creating daring content first.  When you’re a non-profit and your funding comes from an established foundation, one doesn’t “rock the boat.” This rings [...] continue the story

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