Canadian produced Melanoma video tops the prestigious Webby Awards The number one patient story of the year, the video “Dear 16 Year Old Me” has set a new standard of storytelling by winning 2 Webby Awards, the leading international awards honouring excellence on the Internet.
The David Cornfield Melanoma Fund production, “Dear 16 Year Old Me”, won for Best Online Video – Public Service and Activism, and for Best Copywriting. It has been seen almost 7 million times, in 150 countries, and in 5 languages. No other patient story in living memory has come close to this level of global impact.
The video is by melanoma patients who, through reflection, tell their 16 year old self some life lessons that can make an important difference in their lives.
It’s a milestone in the history of healthcare when a patient story, told by real patients, outdraws a Hollywood celebrity doctor. It’s a story that can inform practice, change patient behaviour and improve public health.
This film wasn’t supported with a mass media campaign and major sponsors. It won the hearts of millions with an authentic narrative that engages its viewers with its honesty
“Dear 16 Year Old Me” proves that the stories of real people can change [...] continue the story