DEAR FUTURE MOM | World Down Syndrome Day

Published on Mar 13, 2014

A heartwarming message from 15 people with Down syndrome to a future mom.

On 9th February, a pregnant mother sent an email to CoorDown, Italy’s national organization for people with Down syndrome. She had discovered that her baby was suffering from the genetic disorder and was scared regarding the child’s future. for World Down Syndrome Day (21st March), CoorDown and agency Saatchi & Saatchi took this opportunity to create this heartwarming ad in response to the mother’s letter.