Because who is perfect?

Published on Dec 2, 2013

Disabled mannequins will be eliciting astonished looks from passers-by on Zurich’s Bahnhofstrasse today. Between the perfect mannequins, there will be figures with scoliosis or brittle bone disease modelling the latest fashions. One will have shortened limbs; the other a malformed spine. The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled “Because who is perfect? Get closer.”, it is designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign as a short film. The figures are life-sized, three-dimensional representations of Miss Handicap 2010, Jasmin Rechsteiner, radio presenter and film critic Alex Oberholzer, track and field athlete Urs Kolly, blogger Nadja Schmid and actor Erwin Aljukic.

“We often go chasing after ideals instead of accepting life in all its diversity. Pro Infirmis strives especially for the acceptance of disability and the inclusion of people with disabilities,” says Mark Zumbühl, a member of the Pro Infirmis Executive Board, in describing the campaign.

See our former TV-Spots under:

Bear: http://youtu.be/zFWr-CKMWGY Gianni Blumer: http://youtu.be/Qr-xnqgpin8

Music: Lost At Sea by Dave Thomas Junior

Giles Duley: When a reporter becomes the story

Published on Mar 21, 2012 Giles Duley Photographer

Giles was a photographer who, some years ago, tired of celebrity photoshoots and the attendant egos and tantrums that often accompanied them. He flung his camera on the photoshoot bed and it bounced out the window into the streets of SoHo, London. At that point he decided to change course and dedicated himself to using his camera to “tell unheard stories of those caught in conflict and economic hardship around the world.” His work took him to Sudan, Angola, Ukraine and Bangladesh, among other places. Early in 2011, on assignment in Afghanistan, Duley stepped on a landmine. Despite the fact that the horrific accident left Duley a triple amputee, he continues to dedicate his life to telling stories through photography .Though he became the story, the real story is his photographs. “Do you ever have one of those mornings, when you just can’t be bothered to put your legs on? ” – @gilesduley

Back on the floor

Feb 19, 2011

An amazing and heart warming story of hope in Haiti. Watch George, a 28 year old dancer, as he regains his life after he was severly injured in the earthquake and following a long rehabilitation process in Israel and Haiti.

Gamnific

Fabian Castilla was a weelchair basket player in the Argentinian selection for the 1992 Olympics Games in Barcelona. After, he decided to move to Catalonia (Spain) with his wife. In 2001, he started to be the coach and a player from the team Joventut of Badalona. Since 2001, he has made it possible for a team with little budget to be now in the Spanish first division of weelchair basket. This film talks about Fabian’s life, and his dreams.

Beyond Belief

Something remarkable happened for the first time in Asia. Sixteen physically challenged people went on an expedition to demand equal respect.They trekked through areas that normal people would dread to dare. What was unique was their arrival at a desolate location in the Gorumara forest in trolleys? The clanking of iron wheels on long unused iron tracks injected a challenge in the home of the Indian elephant and one-horned rhino. The four teams had prepared well for the ordeal ahead. Each team had one visually impaired person, a speech and hearing impaired person, one person without upper limbs and one person without lower limbs. They were made aware of the dangers of the expedition… and chose to ignore these with indomitable resolution. A team of 16 differently-abled persons wrote a new chapter in the history of human achievement.

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