Seeing beauty for a change: Rick Guidotti at TEDxPhoenix

Feb 12, 2012

In his TEDxPhoenix 11.11.11 TEDxTalk, Rick shares the inspiring story of POSITIVE EXPOSURE, and challenges us all to see and appreciate the beauty in our differences.

Positive Exposure was founded in 1998 by award winning fashion photographer, Rick Guidotti.  Rick worked in NYC, Milan and Paris for a variety of high profile clients including Yves St Laurent, Revlon, L’Oreal, Elle, Harpers Bazaar and GQ. He took photographs of what were considered the world’s most beautiful people. But one day, on a break from a photo shoot, a chance encounter on a Manhattan street changed everything. Rick saw a stunning girl at the bus stop – a girl with pale skin and white hair, a girl with albinism. Upon returning home Rick began a process of discovery – about albinism, about people with genetic differences and about himself. What he found was startling and upsetting. The images that he saw were sad and dehumanizing. In medical textbooks children with a difference were seen as a disease, a diagnosis first, not as people.

It has always been about beauty for Rick.  “In fashion I was always frustrated because I was told who I had to photograph.  I was always told who was beautiful.”   It became [...] continue the story

Tattoo Therapy

By Anne Marie Cerato

There are a few words I thought I’d never utter together, Tattoos and Therapy are an example, mind you “I have cancer” is another! You might wonder how inflicting pain on one’s self could be seen as therapeutic, but I swear to you it is. The pain is temporary, what stays behind is a permanent reminder, much like a scar. Before actually getting tattooed, I did try conventional therapy, it worked for a while, but was somewhat unsatisfying, but I’m jumping the gun!! We really should start at the beginning.

My name is Anne Marie and I am living with stage 4 Lung Cancer, my story starts in 2009 when I was diagnosed with stage 3a Adenocarcinoma of the right lung. This was a shocker because at the time I was a healthy 30 year old that had never smoked!! I received treatment almost immediately (Chemo-radiation, surgery followed by high dose chemo); six months later I was done. All this seemed to have worked until 2011 when it was determined that like the cat, the cancer came back. This time, it was in both lungs and in multiple lobes and my options were far fewer, so how did [...] continue the story