The Patient Doctors Listen To
At the heart of patient centred care is the understanding and interpretation of the patient story. Zal is the leading patient proponent of the use of patient narrative in medical education as a disruptive innovation tool to improve the practice of patient centred care.
He founded Patient Commando Productions in 2010 as a social enterprise to produce authentic Patient Experience programming that informs and enriches our understanding of critical Health Care Issues. Patient Commando Productions is a CME provider of accredited continuing medical education programming focused exclusively on the patient experience.
Zal presents at professional health stakeholder and hospital leadership conferences, amplifying the patient voice as a guide to empower patient self management to improve Health Outcomes. He is a contributor to the Health Council of Canada blog as well as others.
In a provocative, funny, and heart-warming narrative, Zal describes his 30 years living with Crohn’s Disease. He takes you through his experience of coming to terms with chronic illness – various approaches to treatment, changing relationships with family and professionals, and ultimately, the need to accept the uncertainties around the disease and its unexpected flare-ups.
Zal presented at our leadership convention for over 400 staff. His story was powerful and engaging. He shared what it has been like to endure chronic illness in a healthcare system that is not always ideal. He made us laugh, he made us think. But his hope and passion to persevere was inspirational.Winnie Doyle Vice President Clinical ProgramsChief Nursing ExecutiveSt Joseph’s Healthcare Hamilton
For 25 years prior to founding Patient Commando Productions, Zal was the president of a contemporary wall décor manufacturer after a career as a marketing and communications professional. Throughout this period, he managed a chronic illness while developing his new career as a professional patient. His wife and 2 now-young adult children played pivotal roles in the 30 years it took him to move up the patient engagement ladder.