How Gen Y Is Changing Cancer

F*ck Cancer founder Yael Cohen is at the forefront of a fresh news movement that has multiple generations working together to begin “looking for cancer instead of just finding it.”

Following her mother’s breast cancer diagnosis in 2009, Yael Cohen decided to use the ‘F word’ to fight the ‘C word.’ Yael is founder, president, and CFF (Chief Cancer Fucker) of FCancer, a non-profit organization that encourages and empowers Generation Y talk to their parents about early detection. It gives them a clear call to action to involve, engage, and educate their parents. Named one of Fast Company’s “100 Most Creative People in Business,” in 2012, Cohen has grown FCancer into an inspirational and influential player in the charity space and has recruited a host of A-list celebrities to use their influence to garner public support.